Graduates of this programme know how to design and implement communication actions such as advertising, events organising, and relationship building within the framework of marketing, institutional, social media or public campaigns.
The BTS prepares students to help create types and content of internal and external communication, following the strategy put in place by management. They learn to guarantee quality and consistency.
The BTS teaches non-specialist communication techniques. Graduates are able to adapt to a wide variety of work situations and act within rapidly changing professional and socio-economic settings.
Communication theory – English – Management – Economics – Law – Communication project – Agencies and relationships with advertisers – Workshops
|Compulsory courses||First year||Second year|
|Foreign language A||3H||3H|
|Agencies and relationships with advertisers||3H||3H|
|Sales relations workshop||2H||2H|
|Student access to the school’s computer resources and library||3H||3H|
|Foreign language B||2H||2H|
(1) Student access to the school’s computer resources and library, as planned for by the teaching team. During these hours, students have free access to the school’s resources. The computer labs, libraries and communication labs are specifically booked at this time slot on the students’ weekly timetable.
A total of fourteen weeks of work placement are included in the curriculum:
The production and sales relation workshops help students carry out assignments in real conditions for companies or local authorities. These assignments are evaluated and give the student their “professional passport”, a new assessment requirement of the BTS certificate.
The BTS in communication is open to secondary school graduates from all general and technological streams. However, certain non-academic skills are sought: students admitted are motivated, dynamic, organised, sociable and open-minded.
Other qualities will also be useful over the course of the programme.
Vocational undergraduate degree and applied master’s degree: Le Havre, Caen, Nantes, Cergy, Paris, Nancy, Montpellier, etc.
Conventional undergraduate degree and applied master’s degree: Rouen, Paris, Lyon, Toulouse, La Réunion.
CELSA, Institut des hautes études de l’Information et de la Communication: Paris Sorbonne.
IUP Communication: in Bordeaux, Rennes, Avignon, Corse, Lille, etc.
Business or management schools: admission is possible through the bridging entrance examination prepared at St Jo Sup.
Sciences Com in Amiens.
École Supérieure de la Communication in Nantes.
Other French graduate-level diplomas (D.E.A or D.E.S.S) in communication: Aix, Bordeaux, Grenoble, Lille, Lyon, Marseille, Nancy, Paris, Rennes.
Sales manager, media manager, production manager, advertising manager.
Media sales (ad space broker)
Internal or external communication manager